![]() How Color Choice Can Affect The Ford Bronco’s Value Related story: 2021 Ford Bronco Sport has bold colors and makes a bold entry. “This makes white, black, and silver appear to be in high demand, yet our analysis confirms that more obscure colors tend to hold their value better than common and popular colors.” “There’s a bit of a self-fulfilling prophecy going on here, with many consumers picking these mainstream colors not because they like them, but because they assume everyone else does,” said Brauer. But are those the best colors for helping a vehicle maintain its value? Mainstream colors, including white, black, and silver, are popular because they are seen as the safest colors with the widest appeal. “With resale value being the single biggest factor in how much a new vehicle ‘costs’ over the course of ownership, consumers should carefully consider their color choice.” “A vehicle’s color is among the primary considerations after shoppers have decided on a make and model,” said iSeeCars Executive Analyst Karl Brauer. The results might surprise you and may help you make a decision which Ford Bronco or Ford Bronco Sport color to choose. While these colors are cool and hip and evoke certain feelings amongst consumers, just what do they do the long-term value of the vehicle?Ī report by reveals the effect exterior color has on a vehicle’s long-term resale value. Cyber orange, Antimatter Blue, Area 51, Cactus Gray and Rapid Red are just some of the bold names available for the Ford Bronco and Ford Bronco Sport.
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